1 to 10 BE THE BEST - THE SECRET BEHIND THE POSSIBILITIES
The 1º question is:
where do you want to get?
And no generic answer like:
How to make money?
How to succeed?
What can you get to be happy?
how are you going to be able to work every day without being able to answer these questions?
after all, do you know where you are going?
If you don't know where you're going or where you want to go or how to get... You'll end up stopping anywhere!
Logic is very simple, if you don't have a goal, you won't be able to see the right way when it appears in front of you, any uninteresting place will be good for you because you don't know where you want to go.
If you plot a goal, all the opportunities that arise in front of you, where you realize that it can lead you to that goal, you will follow this path and to such a fate that many say that good professionals have, nothing more is than the search for these paths that lead you to these goals, it is a luck that only occurs with those who seek to create opportunities for these paths to arise , this happens only for those who view the path to be traveled.
Think after reading the answer to these 3 questions:
Of course you won't get an immediate response, but save and reflect and then focus.
To begin to flourish your mind, we will begin ten topics and you will be able to find yourself through this vision.
2º topic:
You in control of your biggest product: Your personal brand
Let's understand the world we're immersed in...
You wake up and go to the kitchen and there opens the fridge and have several products for breakfast, there you have several brands...
You need to go to the supermarket when you are without purchases and there are more than 60,000 brands of various products...
And you are more of a brand, a brand competing with all this world of varieties, competing 1 minute or 1 second of the time of some person or several of them. Getting that one second is great enough.
When going to a bakery you have more products...
When you ride in your car, you're listening on the radio to a lot of brands too...
It is very important that you try to differentiate yourself from the other products around you and one of the ways to do this is to find out how we are perceived by the public.
It may be bizarre to compare you to a brand, like a can of tomato sauce, but that's the harshest reality in this capitalist world and you have to accept that.
And what makes us different from our competitors today are no longer the graduates, the experiences, the languages, the courses we do, but the adjectives perceived by the public about us, of course, specializations and courses are excellent, this without a doubt, but as today all professionals have this theoretical level, it has become something just elementary, such as literacy and complete high school , is something necessary that today basically everyone has.
With so many technically capable professionals, a single positive adjective can make a huge difference in your personal marketing.
Giving adjective to others summarizing a person in one word is something we do all the time, for example: you're just sitting at a table with a friend and then another friend greets you, so you say to your friend who's sitting next to you: - Look at oswaldo, you see that guy over there? He's very funny.
If you were the oswaldo, knowing that people consider you funny, then you could direct your image to good humor, strengthening that identity of smiling, funny and friendly person that you would be.
where do you want to get?
And no generic answer like:
- I want to be happy
- I want to feel fulfilled
- I want to succeed
- I want to have money
How to make money?
How to succeed?
What can you get to be happy?
how are you going to be able to work every day without being able to answer these questions?
after all, do you know where you are going?
If you don't know where you're going or where you want to go or how to get... You'll end up stopping anywhere!
Logic is very simple, if you don't have a goal, you won't be able to see the right way when it appears in front of you, any uninteresting place will be good for you because you don't know where you want to go.
If you plot a goal, all the opportunities that arise in front of you, where you realize that it can lead you to that goal, you will follow this path and to such a fate that many say that good professionals have, nothing more is than the search for these paths that lead you to these goals, it is a luck that only occurs with those who seek to create opportunities for these paths to arise , this happens only for those who view the path to be traveled.
Think after reading the answer to these 3 questions:
- How to make money?
- How to succeed?
- What can you get to be happy?
Of course you won't get an immediate response, but save and reflect and then focus.
To begin to flourish your mind, we will begin ten topics and you will be able to find yourself through this vision.
2º topic:
You in control of your biggest product: Your personal brand
Let's understand the world we're immersed in...
You wake up and go to the kitchen and there opens the fridge and have several products for breakfast, there you have several brands...
You need to go to the supermarket when you are without purchases and there are more than 60,000 brands of various products...
And you are more of a brand, a brand competing with all this world of varieties, competing 1 minute or 1 second of the time of some person or several of them. Getting that one second is great enough.
When going to a bakery you have more products...
When you ride in your car, you're listening on the radio to a lot of brands too...
It is very important that you try to differentiate yourself from the other products around you and one of the ways to do this is to find out how we are perceived by the public.
It may be bizarre to compare you to a brand, like a can of tomato sauce, but that's the harshest reality in this capitalist world and you have to accept that.
And what makes us different from our competitors today are no longer the graduates, the experiences, the languages, the courses we do, but the adjectives perceived by the public about us, of course, specializations and courses are excellent, this without a doubt, but as today all professionals have this theoretical level, it has become something just elementary, such as literacy and complete high school , is something necessary that today basically everyone has.
With so many technically capable professionals, a single positive adjective can make a huge difference in your personal marketing.
Giving adjective to others summarizing a person in one word is something we do all the time, for example: you're just sitting at a table with a friend and then another friend greets you, so you say to your friend who's sitting next to you: - Look at oswaldo, you see that guy over there? He's very funny.
If you were the oswaldo, knowing that people consider you funny, then you could direct your image to good humor, strengthening that identity of smiling, funny and friendly person that you would be.
But how to find out the word that represents us?
It has two forms:
The first is to ask a friend: tell me a word that represents me?
The second, is you understand that you have full control over your image.
If you've set your goal, you know where you want to go and once you know it, you'll easily visualize which way to go, what moves to accomplish, what to do and what to say to pass an image that makes it easier on your journey.
It has two forms:
The first is to ask a friend: tell me a word that represents me?
The second, is you understand that you have full control over your image.
If you've set your goal, you know where you want to go and once you know it, you'll easily visualize which way to go, what moves to accomplish, what to do and what to say to pass an image that makes it easier on your journey.
A simple example: If you are a guy who dresses like a boy, wears bellows, thin beard, two rings in the ears and at the same time you have the goal of becoming an executive of a multinational, you will have to be aware that companies have a pattern of them and in that case you would have to change their packaging and look like an executive.
This shows how you have complete control over your actions, about your work, how you dress, and how to behave.
let's go to the 3º topic:
Perception!
The human being's characteristic is to make a relationship of senses with past experiences all the time, for example: you like to go to the movies and whenever you go to the movies you smell popcorn. When you make popcorn at home, do you remember what? Movie.
This is an example of the relationship of the human senses, in this case the sense of smell with past relationships.
This relationship that the brain makes, is strengthened with repetition, if in movies, novels and in everyday life you always see the president of a company, the football player or any other rich guy for whatever reason of Some Mercedez your brain will make the connection of Mercedez with wealth, even without knowing the value of the car , so if a friend of yours shows up with Mercedez, you'll think he's gotten rich, but if your friend shows up in a truck you won't think the same thing, because we always associate a driver with an employee wearing a company uniform with his helpers and everyone knows they don't earn like the president of companies and other rich... soon the brain relates that due past information you received, who has a truck is not rich.
But what if I told you the truck was worth more than that mercedez? logically, the owner of the truck should be the richest.
These relationships do not follow the relationships of others, but their logic, which mixes past experiences that you have stored since childhood, information you have on this subject and your senses such as smell, touch and vision. It's what's called perception.
let's go to the 3º topic:
Perception!
The human being's characteristic is to make a relationship of senses with past experiences all the time, for example: you like to go to the movies and whenever you go to the movies you smell popcorn. When you make popcorn at home, do you remember what? Movie.
This is an example of the relationship of the human senses, in this case the sense of smell with past relationships.
This relationship that the brain makes, is strengthened with repetition, if in movies, novels and in everyday life you always see the president of a company, the football player or any other rich guy for whatever reason of Some Mercedez your brain will make the connection of Mercedez with wealth, even without knowing the value of the car , so if a friend of yours shows up with Mercedez, you'll think he's gotten rich, but if your friend shows up in a truck you won't think the same thing, because we always associate a driver with an employee wearing a company uniform with his helpers and everyone knows they don't earn like the president of companies and other rich... soon the brain relates that due past information you received, who has a truck is not rich.
But what if I told you the truck was worth more than that mercedez? logically, the owner of the truck should be the richest.
These relationships do not follow the relationships of others, but their logic, which mixes past experiences that you have stored since childhood, information you have on this subject and your senses such as smell, touch and vision. It's what's called perception.
When you look at a man with shaved hair and earring, you will make several connections between that image and what you kept on your head.
An example is when a woman looks at an outfit of a certain brand in a fashion show and associates the clothes with the woman who is parading and being admired, then on TV she sees the actress also wearing this outfit, then soon becomes a brain booster that if she buys this outfit, for her brain, she will be like that actress and the woman who was admired when parading and every woman wants to be admired.
I've already talked about how we are our own product. so we have full control over the perception that others have of us.
Like large companies, we need to plan what signals we should issue so that customers can perceive us the way we would like.
All the time you're emitting signals from your personal brand, it's done by the way you behave, by appearance, the people you hang out with, the way you present your work, the way you communicate and so on...
It is five to twenty hours of interaction with friends, family, colleagues, neighbors, transmitting these signals to everyone. I will cite an example that must have already happened to everyone; Do you remember the first time you went to the doctor? Did you ask the doctor to look at his diploma? Did you see his grade history at the university? did he just get top marks or was it bad? if you haven't investigated any of this, how can you know if he's a good doctor?
It turns out that even if you are in front of two doctors with the same specialty, you will prefer the one who promotes you through a customized environment, differentiated treatment and amenities that you did not find in another and so this doctor tends to attract more public by your degree of perception in understanding that your client likes comfort, agility, courtesy, pleasantness and friendliness and that other doctors do not have. This is a clear example of how we have full power over the perception that people will have about our brand.
what signs your brand is emitting at that time?
the 4º topic:
The difference is its greatest value
as we are our own product, we need to reinvent ourselves all the time, to be able to reach a niche, a differentiated product with differentiated results and not just become equal to any other product on the market and for this we need to abandon some customs and break paradigms and take some risks, so we will create a differentiated and exclusive product and thus get 10x that the competition , profit and demand power.
An example is when a woman looks at an outfit of a certain brand in a fashion show and associates the clothes with the woman who is parading and being admired, then on TV she sees the actress also wearing this outfit, then soon becomes a brain booster that if she buys this outfit, for her brain, she will be like that actress and the woman who was admired when parading and every woman wants to be admired.
I've already talked about how we are our own product. so we have full control over the perception that others have of us.
Like large companies, we need to plan what signals we should issue so that customers can perceive us the way we would like.
All the time you're emitting signals from your personal brand, it's done by the way you behave, by appearance, the people you hang out with, the way you present your work, the way you communicate and so on...
It is five to twenty hours of interaction with friends, family, colleagues, neighbors, transmitting these signals to everyone. I will cite an example that must have already happened to everyone; Do you remember the first time you went to the doctor? Did you ask the doctor to look at his diploma? Did you see his grade history at the university? did he just get top marks or was it bad? if you haven't investigated any of this, how can you know if he's a good doctor?
It turns out that even if you are in front of two doctors with the same specialty, you will prefer the one who promotes you through a customized environment, differentiated treatment and amenities that you did not find in another and so this doctor tends to attract more public by your degree of perception in understanding that your client likes comfort, agility, courtesy, pleasantness and friendliness and that other doctors do not have. This is a clear example of how we have full power over the perception that people will have about our brand.
what signs your brand is emitting at that time?
the 4º topic:
The difference is its greatest value
as we are our own product, we need to reinvent ourselves all the time, to be able to reach a niche, a differentiated product with differentiated results and not just become equal to any other product on the market and for this we need to abandon some customs and break paradigms and take some risks, so we will create a differentiated and exclusive product and thus get 10x that the competition , profit and demand power.
Everything that is done in marketing has the sole objective of making the brand different from the others and adding to this brand something unique that can have market value, to sell more products and services that maybe without the appeal of marketing were never sold, then you just look around how many things we buy and that if we think about it, there is nothing new. Example: A new car that does the same thing as the previous one, but that you bought just because the design is different.
For product marketing, it is always possible to see a new angle for the same product and sell as something new, focusing on quality as its main difference, fitting the product into a new fad, putting a small difference to make new once again, changing the packaging of the product to give an aspect of novelty.
Now when we talk about personal branding, the changes are not that simple. It is natural for the human being, even more in youth, to seek to be different from other human beings, but at the same time that we want to be different, we live the paradox of also wanting to relate to people of similar affinities, where people dress like that, like the same songs among other affinities.
You need to be different! And make others realize that difference.
Bet on the concept of distinguishing, in this concept you must form unique characteristics for your brand, in order to build a position in which the market can differentiate you from others.
Only you who know your market very well can tell you what it would be like to be a different professional from other competitors.
List the characteristics of competing professionals, seek to investigate who are the biggest professionals in the market and what make them the largest in the market, and with this list, look for what fits your profile and what can make you differentiate yourself from your competitors.
5º topic:
Who's everything, it's nothing
The product logic: Thinking that if there is really a lot of quality in a product, it needs to cost more than its competitors, then if the product costs cheaper, it runs away from logic and sounds like something that doesn't deserve credibility.
What I mean by that, is that brand building needs to follow that logic, there's no way you can convince someone that you're good at a multitude of things, you need to find a subject where you master very well and focus on that subject with all your energy, so you'll choose a different benefit from others, direct your focus to it with all your strength.
What you don't give is wanting people to believe that you're good at everything, because that's going to sound contradictory, confusing to understand.
It's easier to sell a benefit very well, than to try to sell hundreds of benefits...
Your brain will memorize better and faster that you are the best on the market in area X, than to believe that you are the best on the market A, B, C...
therefore, to be all is to be nothing!
6º topic:
Cultivate defects
When we do product marketing, we only seek to show their qualities.
We created the image that the product is a foolproof product, without any defect.
By the way, who would buy a product that would have a defect? no one, for this would go against any quality control.
However, we are not talking about inanimate products, we are talking about human beings and one of the characteristics of every human being is to have defect. Many when they try to put personal marketing into practice, they end up wanting to pass on a real image that is not defective, that they can not miss.
Be you! who is sad, happy, thoughtful... The great idols are proof that we do not need to be perfect, each has its flaws and yet are loved and ovations by the fans.
Therefore, the construction of your personal brand should take into account your defects, seek to investigate your habits, your manias, choose the one that can give a colorful your image and of course, use common sense.
7º topic:
Building a good story
Everyone likes a good story and realize that behind big brands, always has a beautiful history of overcoming and realize that these are not ashamed to assume that they have been through difficulties in the past or made mistakes, on the contrary, difficulties generate a greater idea of experience and credibility, since if the company went through difficulties and today it is a success , it is because today she has a knowledge that few companies in the industry have.
Stories of growth, coping with difficulties, stories of overcoming are powerful components to add value to the brand. If you're still starting your career, maybe this isn't the time to reveal your story yet, but it's time for you to record everything you're going through with you.
Take pictures of your achievements, but also take pictures of your defeats and failures, your heavy and difficult work, improvising by not having conditions yet.
All this will serve as material to put together your success story up front.
If you have been through difficult times and today are in a successful position, try to write your story, let it public as a way to value your brand, but it is not worth lying, it will never be a good choice.
8º topic:
Create defenses
The survival of a brand is linked to a natural defense mechanism composed of 3 requirements:
1 - Do something that has market value:
Look for projects that have already worked somewhat right and try to figure out what skill has helped you in this. Perhaps success was not on account of a skill, but because of an area of knowledge that you master very well. Something you like to do! The key is that your skill or your project has market value! It's no use being good if no one's going to pay for it.
2 - Be the best in the world:
I'm talking about excellence, you need to focus on that, if you think you're good, try to be even better. Never stop learning, seek more knowledge, set challenging goals. Do not be pleased to think that what you know is enough, it is necessary to become the reference!seems to be an impossible goal right? But in seeking to be the best in the world, surely, at the very least, you'll manage to be better than very competing out there.
3 - Have love for what you do:
You must have dealt with the professional who loves what he does, it's hard to find, isn't it? but there is!
You may notice that when you talk about what this professional likes, about your job, they speak with the same enthusiasm of a boyfriend in love with your girlfriend. These people do what they like and make it clear and it makes us delighted. It makes us pay a lot more, just to have these people by our side. Those who love their work, consider their work day, a lively day, face the week softly, controlling stress and have a pleasurable, happy and productive life.
This is the recipe of a defense proof of any career ups and downs, professionals who manage to work their brand with these 3 aspects, are desired and disputed, where there is never a lack of a new opportunity and are people who earn 10x more than the competition.
9º topic:
Improvise
One of the things that makes people not put their strategies into practice is to think that it is not possible to promote yourself by having serial budget constraints. But it's not like that, you need to learn how to work with what you have!
It is precisely when we have few resources, that the best ideas arise.
Example: if you're going to burn a DVD and have a good camera for it, but you don't have an environment for sound and you don't have a feature, think of an alternative like Car, which inside it has excellent acoustics for sound and adapts your work. have ideas, look for solutions.
What matters is the final product!
Have creativity, improvisation is part of any work and always seek to break this barrier of financial difficulty, do not let ideas die for lack of improvisation.
10º topic:
Do something you're proud of in the future.
This can be the most powerful motivator for any career transformation and the basis for any personal brand plan.
A great vision of the future, a great goal capable of joining all our forces, a great goal that will take us away from convenience.
Have you ever imagined spending your whole life without building anything you're proud of in old age?
I don't know for you, but spending your whole life doing the same thing, repeating the same job every day, no challenges, without creating anything that helps transform your environment... for me it bothers me. I know that most people don't think about it, it just touches on life, letting life go on and maybe that's why there are so many dissatisfied, unhappy professionals, disappointed to keep a tedious job in the midst of stress, unhappiness, daily rush, always urgent, always for yesterday.
I'm not saying you should do great works, like politicians and some do, often just to show up or win votes. But I'm talking about things that we can feel accomplished by helping people, it can be a small group, a class, a big company, but that you have about everything helped these people with their work and that they are grateful for it.
I hope you have been grateful with this content and that now you save and if necessary can read again and finally manage to get your success.
Soon I will be making more content, resources and information available, such as methodologies and studies. And if you want to start helping someone, share this page, don't wait, do it!
this content only exists on this blog and was made by me Walace Roberto, Brazilian and who is not fluent in English, sorry for any mistake that may exist. Thank you!
For product marketing, it is always possible to see a new angle for the same product and sell as something new, focusing on quality as its main difference, fitting the product into a new fad, putting a small difference to make new once again, changing the packaging of the product to give an aspect of novelty.
Now when we talk about personal branding, the changes are not that simple. It is natural for the human being, even more in youth, to seek to be different from other human beings, but at the same time that we want to be different, we live the paradox of also wanting to relate to people of similar affinities, where people dress like that, like the same songs among other affinities.
You need to be different! And make others realize that difference.
Bet on the concept of distinguishing, in this concept you must form unique characteristics for your brand, in order to build a position in which the market can differentiate you from others.
Only you who know your market very well can tell you what it would be like to be a different professional from other competitors.
List the characteristics of competing professionals, seek to investigate who are the biggest professionals in the market and what make them the largest in the market, and with this list, look for what fits your profile and what can make you differentiate yourself from your competitors.
5º topic:
Who's everything, it's nothing
The product logic: Thinking that if there is really a lot of quality in a product, it needs to cost more than its competitors, then if the product costs cheaper, it runs away from logic and sounds like something that doesn't deserve credibility.
What I mean by that, is that brand building needs to follow that logic, there's no way you can convince someone that you're good at a multitude of things, you need to find a subject where you master very well and focus on that subject with all your energy, so you'll choose a different benefit from others, direct your focus to it with all your strength.
What you don't give is wanting people to believe that you're good at everything, because that's going to sound contradictory, confusing to understand.
It's easier to sell a benefit very well, than to try to sell hundreds of benefits...
Your brain will memorize better and faster that you are the best on the market in area X, than to believe that you are the best on the market A, B, C...
therefore, to be all is to be nothing!
6º topic:
Cultivate defects
When we do product marketing, we only seek to show their qualities.
We created the image that the product is a foolproof product, without any defect.
By the way, who would buy a product that would have a defect? no one, for this would go against any quality control.
However, we are not talking about inanimate products, we are talking about human beings and one of the characteristics of every human being is to have defect. Many when they try to put personal marketing into practice, they end up wanting to pass on a real image that is not defective, that they can not miss.
Be you! who is sad, happy, thoughtful... The great idols are proof that we do not need to be perfect, each has its flaws and yet are loved and ovations by the fans.
Therefore, the construction of your personal brand should take into account your defects, seek to investigate your habits, your manias, choose the one that can give a colorful your image and of course, use common sense.
7º topic:
Building a good story
Everyone likes a good story and realize that behind big brands, always has a beautiful history of overcoming and realize that these are not ashamed to assume that they have been through difficulties in the past or made mistakes, on the contrary, difficulties generate a greater idea of experience and credibility, since if the company went through difficulties and today it is a success , it is because today she has a knowledge that few companies in the industry have.
Stories of growth, coping with difficulties, stories of overcoming are powerful components to add value to the brand. If you're still starting your career, maybe this isn't the time to reveal your story yet, but it's time for you to record everything you're going through with you.
Take pictures of your achievements, but also take pictures of your defeats and failures, your heavy and difficult work, improvising by not having conditions yet.
All this will serve as material to put together your success story up front.
If you have been through difficult times and today are in a successful position, try to write your story, let it public as a way to value your brand, but it is not worth lying, it will never be a good choice.
8º topic:
Create defenses
The survival of a brand is linked to a natural defense mechanism composed of 3 requirements:
1 - Do something that has market value:
Look for projects that have already worked somewhat right and try to figure out what skill has helped you in this. Perhaps success was not on account of a skill, but because of an area of knowledge that you master very well. Something you like to do! The key is that your skill or your project has market value! It's no use being good if no one's going to pay for it.
2 - Be the best in the world:
I'm talking about excellence, you need to focus on that, if you think you're good, try to be even better. Never stop learning, seek more knowledge, set challenging goals. Do not be pleased to think that what you know is enough, it is necessary to become the reference!seems to be an impossible goal right? But in seeking to be the best in the world, surely, at the very least, you'll manage to be better than very competing out there.
3 - Have love for what you do:
You must have dealt with the professional who loves what he does, it's hard to find, isn't it? but there is!
You may notice that when you talk about what this professional likes, about your job, they speak with the same enthusiasm of a boyfriend in love with your girlfriend. These people do what they like and make it clear and it makes us delighted. It makes us pay a lot more, just to have these people by our side. Those who love their work, consider their work day, a lively day, face the week softly, controlling stress and have a pleasurable, happy and productive life.
This is the recipe of a defense proof of any career ups and downs, professionals who manage to work their brand with these 3 aspects, are desired and disputed, where there is never a lack of a new opportunity and are people who earn 10x more than the competition.
9º topic:
Improvise
One of the things that makes people not put their strategies into practice is to think that it is not possible to promote yourself by having serial budget constraints. But it's not like that, you need to learn how to work with what you have!
It is precisely when we have few resources, that the best ideas arise.
Example: if you're going to burn a DVD and have a good camera for it, but you don't have an environment for sound and you don't have a feature, think of an alternative like Car, which inside it has excellent acoustics for sound and adapts your work. have ideas, look for solutions.
What matters is the final product!
Have creativity, improvisation is part of any work and always seek to break this barrier of financial difficulty, do not let ideas die for lack of improvisation.
10º topic:
Do something you're proud of in the future.
This can be the most powerful motivator for any career transformation and the basis for any personal brand plan.
A great vision of the future, a great goal capable of joining all our forces, a great goal that will take us away from convenience.
Have you ever imagined spending your whole life without building anything you're proud of in old age?
I don't know for you, but spending your whole life doing the same thing, repeating the same job every day, no challenges, without creating anything that helps transform your environment... for me it bothers me. I know that most people don't think about it, it just touches on life, letting life go on and maybe that's why there are so many dissatisfied, unhappy professionals, disappointed to keep a tedious job in the midst of stress, unhappiness, daily rush, always urgent, always for yesterday.
I'm not saying you should do great works, like politicians and some do, often just to show up or win votes. But I'm talking about things that we can feel accomplished by helping people, it can be a small group, a class, a big company, but that you have about everything helped these people with their work and that they are grateful for it.
I hope you have been grateful with this content and that now you save and if necessary can read again and finally manage to get your success.
Soon I will be making more content, resources and information available, such as methodologies and studies. And if you want to start helping someone, share this page, don't wait, do it!
this content only exists on this blog and was made by me Walace Roberto, Brazilian and who is not fluent in English, sorry for any mistake that may exist. Thank you!
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